This just in: the luxurious brand Burberry has once again taken on a pioneering role by announcing its launch on Apple TV.This initiative has made Burberry the first brand ever to broadcast a fashion show straight from the platform. Audiences from the four corners of the world enjoyed an exclusive live-stream of the luxury brand’s menswear show on Monday, January 11, with a special performance by British musician and Mercury prize winner Benjamin Clementine in London’s Kensington Gardens.

This exceptional and ground-breaking initiative will open the gates to Burberry’s magical kingdom, as the app gives accessibility not only to a collection of Burberry Acoustic films from British musicians but it also offers highlights from the brand’s previous runway shows, Burberry beauty tutorials by Burberry’s make-up artist and creative consultant, Wendy Rowe and most importantly live moments throughout the year.

This app is just another novelty to add to the perennial list of digital innovations created between Burberry and Apple, as the collaboration dates back to September 2013 where all digital images, videos and live-stream contents of the SS14 Womenswear show were shared using the iPhone 5s. The year of 2015 was a turning point for the luxury brand as well, making it the first to launch a dedicated channel on Apple music. Hats off to Burberry!

Don’t forget to watch the Burberry Menswear show live from London on Apple TV on Monday 11 January 2016.

Cindy Menassa