Luxury Swiss watchmaker Longines made an elegant comeback to the Meydan Racecourse to present a six-race card on December 3rd. Being the official partner and timekeeper of the racecourse, the brand hosted an exclusive evening to celebrate the racing season that’s just around the corner.
“Longines is delighted to pursue its close collaboration with Meydan. As Official Partner and Official Timekeeper of Meydan, our brand is looking forward to a promising 2015-2016 horseracing season. We would like to express our gratitude to Meydan for their trust and are proud to provide our timekeeping expertise to their events. Longines’ history in equestrian sports dates back to 1878 and since then, we have never ceased to deepen our involvement in this world. We are therefore very pleased to share this passion with Meydan,” said Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, commenting on Longines’ partnership with Meydan.
The official watch of the evening was Longines’ new Dolce Vita timepiece, where elegance takes the leading role. Meeting great success since its launch, this watch is inspired by the “Dolce Vita” and speaks to the women who make the most of life’s simple pleasures. Longines decided to honor these women and offer a new interpretation of this collection by mixing geometric lines and soft curves.
Feminine and charming, these creations will definitely make women very happy.
Mirella Haddad
