by Mirella Haddad

Dubai-based brand Mochi, founded by Palestinian fashion designer Ayah Tabari, is the first Middle Eastern label to hit internationally renowned website Asos.com. Over the last year, celebrities such as Rita Ora, Gigi Hadid and Cara Delevingne have all been spotted wearing the emerging talent’s ethnic designs.

“It is very exciting to be apart of the ASOS.com family, it takes the brand to a whole new level,” says Ayah Tabari. “ The Middle East is and always will be the brand’s home but entering new markets gives us more credibility to sit alongside the big players in the industry and be noticed by other internationally renowned retailers.’’

In time for the upcoming festival season, the brand’s signature pieces such as the Thailand Lulu Crop top and Jaipur Mirrored Skirt are now available worldwide on Asos.com