In collaboration with Emirati designer Omar Al Gurg, the luxury Swiss watchmaking Maison Vacheron Constantin wanted to add a touch of art to this year’s Ramadan. Together they unveiled 'Among The Pillars’, an art installation inspired by the Middle East's rich landscape and Islamic architecture. Crafted from innovative and locally sourced materials, which illustrates the Maison's commitment to the region’s culture, innovation, and craftsmanship, the main art piece is exhibited in the Atrium of The Dubai Mall Flagship boutique. However, it is replicated in all regional boutiques across the United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Kuwait, and Bahrain during the entire month of Ramadan so everyone can get a dose of this unparalleled charm.

With a minimalist approach, the designer brings together fine craftsmanship and locally sourced materials while embodying the essence of the House’s annual theme, 'Less’ential', by reflecting the beauty and impact of simplicity in design. Inspired by Middle Eastern culture, he brought to life a 4-meter-tall masterpiece composed of two innovative and locally sourced materials, of which each detail establishes a seamless link between high watchmaking excellence and local craftsmanship techniques.