Beauty 8 March
2024

A Stroll at the Miss Dior Avenue

Continually evolving without giving up an inch of its youthful and remarkable radiance, Miss Dior has traveled through time.

All Images Are Courtesy of Marc Patrick

Continually evolving without giving up an inch of its youthful and remarkable radiance, Miss Dior has traveled through time. From Today, 8 March, till 10 March, Christian Dior Parfums will be opening the Miss Dior Avenue boutique to the public by appointment at 8626 Melrose Avenue in Los Angeles. This remarkable chapter in the Miss Dior story is a first-of-its-kind retail pop-up and experience created in celebration of the iconic fragrance of the House and the new Miss Dior Parfum created by Francis Kurkdjian, Dior Perfume Creation Director. Giving vibes of a bustling intersection of the swinging sixties, Los Angeles, and Miss Dior's eternal youthful spirit right from the entrance, this avenue is lined with a series of boutiques adorned in Miss Dior's signature pink hue, each inspired by a different facet of the Miss Dior universe: La Parfumerie, Miss Dior Cinema, Miss Dior Cafe, and Miss Dior Flower Shop.

جولة في بوتيك Miss Dior Avenue

La Parfumerie offers guests a chance to discover the new Miss Dior Parfum and the history of Miss Dior while enjoying a selection of product offerings curated and available for purchase exclusively at the pop-up, as well as complementary services and consultations.

Reminiscent of the glamorous movie theaters of yesteryear, the Miss Dior Cinema showcases the spirit of Miss Dior on film, including the new campaign starring Natalie Portman, the face of Miss Dior since 2011.

At the Miss Dior Cafe, guests can enjoy a sweet respite from the bustling avenue, as well as signature refreshments. They will also have the opportunity to mail a limited-edition postcard with their message of love, encouraging recipients to #LoveOutLoud.

The Miss Dior Flower Shop offers a psychedelic trip through an immersive infinity room, in homage to the deep love of flowers that Christian Dior shared with his sister Catherine, after whom the perfume is named.