Born from the Perfumer’s dream of sharing the most beautiful raw materials in their purest form, oud, sandalwood, and amber are the three treasures around which revolve Louis Vuitton’s newest olfactory offerings: the Pure Perfumes. Through this trio, Master Perfumer Jacques Cavallier-Belletrud captures the three natural treasures in all their unadulterated beauty and pays tribute to an emblematic tradition in the Middle East, layering.

This art, deeply rooted in the DNA of the Maison, is now offered to the clients as an opportunity to personalize their scent with absolute delicacy and make it a true expression of uniqueness. Charmed by this concept, Azyaamode ran a conversation with Jacques Cavallier-Belletrud, in which the master perfumer translated his vision into words and told us along the way a few additional stories.

Article Written by Mirella Haddad