With its Couture Spring-Summer 2024 collection, FENDI continues the dialogue between poetry and reality. Staying closer to pragmatism instead of costume, it’s a seamless mix of the supreme skills of the craftspeople at FENDI’s ateliers: from embroiderers to tailors, pattern cutters, leather workers, dressmakers, and furriers. All in all, the House approached the person wearing couture to reaffirm their humanity as they are always ‘someone’ rather than ‘something.’ In fact, while speaking about the collection, one of the things that Kim Jones, FENDI Artistic Director of Couture and Womenswear, mentioned was that “The collection is about structure and decoration, where the two become indivisible.”

This collection isn’t only about attires. After last season’s extension of the ‘couture ensemble’ idea to fine jewelry, in this collection, the idea of fine jewelry enters the realm of precious practical objects. As for the handbags in the collection, the notion of precious practicality was also extended to them, and we witnessed pieces with intense craftsmanship and precious materials. From the opening look with the ‘Scatola’ silhouette – meaning ‘box’ – in the form of a black strapless dress, to the ending one on the same precision geometric pattern cutting level, new volumes with lightness and structure in fabrics were discovered.