The Couture Spring-Summer 2024 Collection of Elie Saab tells the story of a rare desert rose. Time drifts in the warm caress of a desert breeze in an enchanted medina where labyrinthian alleyways promise marvelous encounters at every turn, gradually unfolding like the petals of the rare rose. The magic and allure vibes come to life through the collection and its lavish textures, exquisitely sculpted lines, and sultry breaths of Marrakesh. With a thousand and one secrets to share, the collection will whisper them to those ready to listen, inviting them to become part of its enchanted tales where it weaves magic into a captivating reality.  

From the day-break that embraces the old city in spectrums of light pastels and streamlined silhouettes, of blush pink chiffon clouds and lilac blue crepe skies with warm glimmers of crystal rays, to the rising sun wandering through sandstone tulle passages in search of the mythical bloom illuminating gilded coats, the feather and flowers that sway into gradient capes, the dew-kissed florals that glitter and glisten across organza, and everything in between, Elie Saab redefines magic and creativity.