Jewelry & Watches

The Power of Couture, a New High Jewelry Collection by Boucheron

Revisiting the couture heritage of Frédéric Boucheron, Claire Choisne...
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Revisiting the couture heritage of Frédéric Boucheron, Claire Choisne – Creative Director of Maison Boucheron – finds inspiration in ceremonial attires to design a precious collection of 24 high jewelry pieces that transform couture ornaments into exquisite wearable art. She introduces a new vision of couture, underlining the special place this kind of exquisiteness has in the history of the Maison.

The story of couture in the Boucheron family dates back to 1817, when Louis Boucheron, the father of the House’s founder, worked as a draper in Paris before developing a business in 1822 and specializing in silk, then in lace in 1837. Frédéric, born in 1830, grew up in that setting which influenced his approach to jewelry-making.

Revisiting this story in her bold and unprecedented stylistic interpretation, Choisne offers a couture-inspired take on medals, buttons, embroideries, bows, knits, aiguillettes, epaulettes and collars through marvels that redefine individual style by the multitude of ways in which they can be worn. As a monochrome theme takes over these masterpieces, white gold mingles with rock crystals and diamonds to mimic the characteristics of fabric – writing a new chapter in the history of high jewelry and clothing, and freeing by that jewelry from material limitation.  

Visit the Photo Gallery to explore Boucheron’s take on couture.