Newly renovated, the Valentino boutique opened its doors at the Mall of the Emirates in Dubai. Over 335 square meters, this haven features the new store concept, thus marking an important step in the development of Valentino’s worldwide retail network expansion. The new concept was born from the brand’s rethinking of its relationship with its clients which becomes the central focus of the design story and sets the tone for a client journey inspired by Italian hospitality.

More like an intimate place to welcome its clients than an ordinary shop, it celebrates the Maison’s iconic codes and its Italian heritage placing human connections at the heart of Valentino. At this new home for the brand, the Valentino Men and Women’s prêt-à-porter collection, the Valentino Garavani accessories, and the Valentino eyewear collection are showcased in a discreet setup featuring unexpected design details. The interior design coincides with the brand’s artisanal approach and aesthetic and reflects its identity as Maison de Couture to perfection.