At a short distance from the sea, up in the hills of Hyères, stand Charles and Marie-Laure de Noailles’ modernist villa and outdoor spaces. This majestic ambiance lights up CHANEL’s Spring-Summer 2024 Ready-to-Wear collection with an intense vitality. An invitation to enjoy life in the fresh air, the collection sets out its own idea of elegance and insouciance, components of the allure so dear to the Artistic Director of CHANEL's Fashion collections. Each of the exhilaration of light and color, the profusion of geometric patterns, and the play of contrasting asymmetries, patchworks, lines, and stripes give rhythm to this collection in the most distinguished way.
Many were the creations that instantly turned heads, whether the dressing gowns in multicolored, black or pink tweed, the jackets in striped terrycloth of every color, the suits in neoprene, the dresses and trousers in lace adorned with floral motifs, the top in sunray pleats, the striped Bermuda shorts, or anything in between. All conveyed a sense of joie de vivre as clothes are liberated from constraint and emancipated from structure. Along came a certain idea of sensuality unraveled in black organza, whose transparency permits endless layering.
All in all, the collection follows a sun-kissed path where freedom, lightness, and elegance put life in motion.