Taking part in London’s Fashion Week, founders and designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa of Noon By Noor revealed their Spring-Summer 2024 collection at London's 'HERE at Outernet'. Titled ‘Moonlit’, it was inspired by the duality of light and shade seen in the moon. And through its dazzling pieces, it personifies the balance of contrasting elements across colors, fabrics, structure, mood and silhouette, all explored with a cinematic approach.   

Delving into the multifaceted nature of the Noon By Noor woman by seamlessly blending romance, softness, independence and strength, the talented designers celebrate versatility and individuality making a testament to the brand’s vision of harmonious contrasts and adaptive creativity. With a color palette of white, beige, and black, the brand continues to inspire and celebrate the unique spirit of women as the captivating designs embody versatility.