Bulgari announced the grand opening of the “Serpenti Factory” and the captivating “75 Years of Infinite Tales” exhibition in a vibrant event at The DIFC in Dubai dedicated to crafting an immersive experience that acts as a cultural bridge, uniting the essence of the Middle Eastern and Italian heritages. The attendance of regional brand ambassadors Lojain Omran, Raya Abirached, Huda Al Mufti, and Bassel Khaiat – the first regional male ambassador, who came together to celebrate this extraordinary occasion, further enhanced their association with the Bulgari family. However, they weren’t the only stars of the event as the iconic Serpenti emblem took center stage, casting a mesmerizing display of projection mapping on the Gate Building that paints the Dubai skyline with its radiant allure, merging the worlds of luxury and artistry. With a profound reverence for the Middle Eastern region, its cultural richness, and its vibrant art scene, Bulgari embraced a collaboration with a select group of exceptionally gifted local artists: Azza Al Qubaisi, Dr. Azra Khamissa, and Dr. Afra Atiq who were invited to unleash their creative magic around the Serpenti sign, drawing inspiration from its rich heritage and unique characteristics. As a result, their artistic expressions breathed new life into the iconic symbol.

The Bulgari Serpenti 75 Years of Infinite Tales exhibition will keep its doors open to the public from 15 to 24 September so visitors can embark on a visionary journey and delve into the deep connection between Bulgari’s Serpenti creations and the world of art. A showcase of the seamless fusion of ancient totemic symbolism with contemporary artistry, it certainly is a must-visit for art and luxury enthusiasts alike.