Cover Photo Courtesy of The untitled project

This year, Milan Fashion Week will be more exciting than it ever was with WHITE Milano and the Saudi 100 Brands program taking part in it with an exclusive Gala Event that will be held on September 20 at the historic Palazzo Serbelloni. Dance, fashion and culture will mingle, as Saudi collections of abayas, ready-to-wear, couture and streetwear will be showcased.

At the core of this event lies the Saudi 100 Brands program, an initiative launched by the Saudi Fashion Commission dedicated to celebrating the growing opportunities available to fashion designers from KSA and empowering them to share their work with international audiences. In addition, dedicated pop-ups for each fashion designer will be featured in the showcase, which will be held at the Padiglione Visconti located at the heart of the Tortona Fashion District.

After the success that the collaboration between WHITE Milano and the Saudi 100 Brands program met last year, Burak Cakmak, CEO of the Saudi Fashion Commission, commented: “We’ve organized another incredible rich program of events to highlight Saudi brands during Milan Fashion Week. This year’s showcase will be much more immersive, allowing the global fashion community to meet, interact and discover the talent coming out of the Kingdom. We look forward to welcoming old and new supporters from around the world to discover what Saudi fashion has to offer.”

As we look forward to witnessing the Saudi creativity taking Milan Fashion Week, join us in the Photo Gallery to get a glimpse at some of designers’ work.