Infusing the formality of the heritage brand with the free spirit the Miu Miu name represents, an inspiring collaboration was born for Fall/Winter 2023. In a campaign in which models wearing the Miu Miu ready-to-wear collection with the Church’s X Miu Miu brogue and double monkstrap shoe are sitting on a timelessly beautiful gentleman’s armchair, richly upholstered in archive Miu Miu fabric, as a stage, Miu Miu’s signature play between the traditional and the contemporary is upheld.
Every detail reflects the perfection of this collaboration, whether through the glossed brushed leather and classic shades of black and tobacco, the malleable, non-slip and sporty molded rubber sole, the patterned serration that characterizes both styles, the rich detailing including the Miu Miu logo on the tongues of the shoes and embossed into the sides of the soles, the Church’s X Miu Miu logo printed on the insoles, or anything in between.
In short, the familiar is at once celebrated and subverted – undone – to create something new through Church's X Miu Miu products that will be available in avant-première on Miumiu.com starting 29 August and in Miu Miu stores starting 6 September.
Credits:
Photographer: Lengua
Creative direction: Edward Quarmby
Stylist: Lotta Volkova
Models: Rejoice Chuol, Annabelle Weatherly