Dazzled by the French Riviera and all that it has to offer – whether through its unique light, sun, waves, sea or sky – Fred Samuel made sure to cherish this enrichment with dazzling pieces. Today, the House of FRED is witnessing another Riviera fever that left its traces over different collections with an infinity of blue shades.

This tale of love at first sight unravels today through a blue naturally illuminating the iconic Force 10 bracelet, thus featuring new hues with aqua notes bathed in the light of the Riviera. This poetic palette led to the creation of interchangeable new buckles and cables for this emblematic piece. From the white gold buckle encased in a pavé of white diamonds, aquamarines, blue topaz and sapphires ranging from light to dark blue to the touch of black rhodium highlighting the darkest sapphires and topazes, we’re in for a real treat.

The Chance Infinie creations also had their share of the blue invasion as they were adorned with delicate blue shades. New pieces of jewelry and high jewelry were introduced with a glamorous French Riviera air, flattering its colors of enticing summer landscapes.

As for the Pretty Woman collection who couldn’t miss the rave, it embraced the Fred Blue Shades and dove into a sea of sentiments with a new variation of the maxi Hypnotic necklace. And with the XL heart beating to the rhythm of reversible facets, bold creativity and savoir-faire came to life ever-so-perfectly.  

The iconic Pain de Sucre line in turn introduced new cabochons in the colors of the sea and nature, further enhancing the enigmatic light effects.  

In short, a blue wave took over the House of FRED and its marvels, creating a subtle aquatic gradation from the white of the foam and clouds to the abyssal blue of the depths.