Now that August is around the corner, you know the drill. Book your Benefit brow wax or service bundle that includes a brow wax during this month at any Benefit Brow Bar location and be part of the game-changing “Bold is Beautiful” global philanthropy program. For this year, Benefit Middle East will be donating 100% of EVERY brow wax done in Saudi Arabia to “Al Nahda Society” and in Dubai to “Al Jalila Foundation”. This in fact will be Benefit’s way to support local charities dedicated to empowering women and girls to be bold, believe in themselves, and reach their full potential through volunteering, fundraising, and donations from brow wax services.

So in short, by simply taking care of your brows in the most dazzling way and taking your beauty to a whole new level, you will be actually contributing to a greater cause as well, thus ensuring women’s access to wellness, supporting economic self-sufficiency, providing education and mentorship to girls everywhere, and a lot more.

This campaign is licensed by National Center for Non-Profit Sector under license No. 7510 (Al Nahda Society) and Islamic Affairs and Charitable Activities Department under License No. PRHCE-001161682 (Al Jalila Foundation).