As a House that constantly encourages individuality and building communities, Valentino reaches even more people through a partnership with Meta. Together, they announced the launch of special branded digital avatar outfits that became available on the 14th of July. This first drop will be translated into Meta’s avatar program and find its way to the Meta Avatars Store. This will allow users across all of Meta’s platforms, including Instagram, Facebook, Messenger and VR experiences to dress their avatars in Valentino, making them extra special.
We’re talking about 6 full looks taken from the House’s most recent collections. The offered head-turning marvels include vibrant pieces in Pink PP, the Toile Iconographe – an all-over pattern featuring Valentino’s signature logo, the historic Panther print rendered in bright Pink PP and seen atop a flowing dress, the newly-released Valentino Garavani Rockstud ballerinas, and many more.
However, as Valentino continues to find new ways to open conversations and welcome the latest in culture and technology, this won’t be the only drop; a second one will be revealed at a later stage, in addition to the House taking a step forward toward commerce in the metaverse, exploring the possibilities of digital clothing and offering everyone the chance to embrace what sets them apart.
