After rocking the fashion and fragrance worlds, and on the eve of its 60^th anniversary, Paco Rabanne had a lot of surprises for us. The celebrations included the House’s announcement of its new name, RABANNE, simplified and more international in spirit. The rebranding is accompanied by a high-impact new visual identity and logo – written in small letters for a disruptive and rule-breaking approach – which pay tribute to monsieur Rabanne's avant-garde legacy and respect the brand's trailblazing heritage. However, the launch of the new era had more to it as the House also revealed its first makeup collection, thus entering this new world with the same creativity, dedication, and uniqueness it got us used to all along its inspiring journey.