Newly renovated, Gucci’s Saint-Tropez boutique reopens its doors to the over 200 square meters space. With 2 floors to explore, an array of pieces comprising ready-to-wear and accessories for both men and women await us to take our breath away. In addition to the House’s signature handbags – like the Jackie 1961, the Bamboo 1947, and the Horsebit 1955 – the curated selection of precious jewelry pieces, the marvels from the Gucci Valigeria collection envisioned for the perfect get-away, and all that this piece of heaven has to offer, the excitement is real.

In parallel with this reopening, Gucci sought to strengthen its connection to Saint-Tropez even more so it announced its collaboration with Loulou Ramatuelle Beach Club where the House will be leaving its touches until the end of September. For this takeover, Gucci will introduce its unique aesthetic to every aspect of the Club experience through umbrellas, sunbeds, towels, cushions, and more that are adorned with the House’s signature Interlocking G logo, stripe patterns, and a fresh palette, thus creating the ultimate luxury destination for the summer as visitors are immersed in the world of Gucci. However, the journey doesn’t end here as the space also hosts a temporary Gucci pop-up where we can discover the exclusive capsule collection envisioned for Saint-Tropez directly at this picturesque location along with pieces from the Summer Stories collection.