In Bloomingdale’s, on the first floor of the Dubai Mall, Bulgari opened its first Bulgari Allegra Café. This new shop is actually a representation of how amazing the House’s olfactory world can be. Keeping its doors open until the end of September 2023, it will showcase a unique fragrance discovery bar that offers customers the experience of BVLGARI ALLEGRA, the brand's iconic fragrance collection that expresses colorful and superlative Italian emotions. This unprecedented place will take you on a journey to personalize your own fragrance with Magnifying essences as you indulge in vibrant colors and chic design and discover the brand's newest additions to its emblematic fragrance collection. Master Perfumer Jacques Cavallier continues to widen the horizon of this concept, which the Italian Maison debuted in 2021, and with this new destination, it will be expanded even more as each and every one of us adds a personal touch to it.

With weekly happy hours and monthly workshops, a lot will be happening at the Café so that participants can learn the art of crafting stunning flower bouquets or mixing their own unique mocktails. From all these different events, we’re a bit more excited for the one that will be held to honor Emirati Women’s Day in August as the Bulgari Regional Perfumes Trainer will be available for an intimate fragrance consultation focused on women empowerment.