Hublot has always had its own, unique path in the world of watchmaking and this year, it takes an additional step in its quest to constantly be distinguished by announcing the American contemporary artist Daniel Arsham as its new Ambassador. Familiar with the concept of time as seen through his career, the New York-based artist is the creative mind behind powerful works across painting, sculpture, installation and film, such as his Connecting Time series and iconic Hourglass – to name a few.

To commemorate this new collaboration, Daniel celebrates the eternal bond between watchmaking, art and craft with a temporary 20-metre sundial in the snowscape of the Swiss mountain resort of Zermatt. Entitled Light & Time, the installation uses natural elements and brings the roots of timekeeping together with the craftsmanship in land art. More than just an installation, this work of art functions through the shadows cast by the quartz crystal shaped obelisk – forming a sundial with snow and light. 

Commenting on this collaboration, Daniel Arsham said: “I’ve been watching Hublot and the projects it has supported in the contemporary art space with great interest for many years, and admired its audacious approach to watchmaking, design and craft. The Art of Fusion remains one of the smartest projects in watchmaking. I love how Hublot crafts ideas, influences and materials together to create unique, defining forms. It is of course a special moment joining the Hublot Family and I’m super curious to execute the Hublot x Daniel Arsham sundial project in Zermatt. Physically, the temporary installation will capture something of how fleeting time can feel, but it will also be lasting, creating a memory that transcends the passing of the seconds, minutes, hours and days in all those who make the journey up the mountain to see it.”