This year, Prada and leading Italian publishing house Giangiacomo Feltrinelli Editore joins forces to present the third edition of Prada Journal, an international literature contest dedicated to emerging writers.
The Italian fashion house has collaborated with luxury and sports eyewear brand Luxottica to create the ‘Prada Journal’ collection of eyewear. This collection is considered the tool to discover the world through different lenses and a new way to discover our surroundings.
This year’s edition of Prada Journal contest theme is “Illuminations, shadows and mirages. Things are not always what they seem”. The winners of the contest are awarded with the Prada Fetrinelli Prize, which was launched in 2013 and aims at creating a literary research platform open to writers from all over the world who have an ability to capture reality in words.
In addition to the Prada Feltrinelli, the winners will also receive a cash prize and their stories will be published as an eBook in the Prada Journal digital platform, as well as the Fetrinelli Zoom catalogue and will also be featured in the ‘Theatre of Conversation and Exchange’.
The contest closes on August 31st.
Mirella Haddad
