Aiming to intensify its presence in the French Capital, Maison Georges Hobeika set foot in the Parisian department store Le Printemps. This new retail operation put the Lebanese International brand’s Ready-To-Wear collections on display on the first floor of the women’s building, on the walkway of the luxury eveningwear section for us to enjoy. From the RTW FW23 collection “Martian Breeze” – which includes a selection of colorful embellished gowns and youthful silhouettes showcasing the House’s know-how in embroidery with intricate beading and celestial hand-embellishments – to the RTW SS23 collection “Flamingo Club” – which will be available in the department store as of March 2023 – and other releases planned on the seasonal calendar, we’re in for a real treat!

However, this is just the beginning, as Maison Georges Hobeika is planning on executing several other initiatives, including opening a new showroom in the heart of Paris Rue Francois 1er and embarking on an exclusive retail journey at Harrods London to deepen and strengthen its relationship with its new and old costumers from different backgrounds and generations. Thoughtful, isn’t it?