Benefit Cosmetics started the year in the best way possible with the launch of its new Fluff Up Brow Wax. Available right away from January 1^st, 2023, exclusively at Sephora, this new beauty marvel will give you the most fluffy, feathered, and texturized-looking brows that will last all day long with a natural and matte finish.

Its formula is clear, creamy flex-wax, flake-free, crunch-free, waterproof, humidity-proof, sweat-proof, lightweight… simply, perfect! It’s even flexible to allow you to create different shapes. All of this is possible – and even more – thanks to its key ingredients that include Candelilla Wax which contributes to the flexibility of the formula, the Jojoba Seed Oil which helps brow hairs feel conditioned and nourished, the Shea Butter which helps provide the creamy and flexible texture, and the Argan Oil which helps brow hairs feel nourished and soft.

In short, everything is always well thought-after at Benefit Cosmetics!