Cover Photo from Paris, France - 30 Montaigne Courtesy of Kristen Pelou
From Paris to Milan, New York, Dubai, Chengdu, Shanghai, Hongkong, Tokyo… Dior reached many destinations to engulf us with unparalleled festive vibes. Aiming to spread the magic, the French House decorated the facades and interiors of about 60 boutiques and pop-ups with blue and white nuances, sublimated by the Rêve d’Infini motif thought up by Pietro Ruffo. Punctuated by the emblematic compass rose, a profusion of flowers, the Sevillian knot, and the poetic maxim “Spread your wings and dream of infinity“, the decorations come to life to enhance the architecture of these exceptional spaces and send an invitation to venture away.
With the iconic compass rose being mainly the center of attention, Dior pays tribute one more time to the founding couturier in collaboration with the Italian artist who gave it unprecedented proportions to guide visitors and spread a luminous aura like never before.