Lifestyle

Dior Spreads Festive Vibes All Over the World

From Paris to Milan, New York, Dubai, Chengdu, Shanghai, Hongkong, Tokyo… Dior reached many destinations to engulf us with unparalleled festive vibes.
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Ocean Terminal Deck, Hong Kong
Courtesy of Elvis Ho

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Paris, France - 30 Montaigne
Courtesy of Kristen Pelou
 

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France, Champs Elysées
Courtesy of Kristen Pelou
 

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Chengdu, China
Courtesy of Jin
 

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Japan, Ginza
Courtesy of Yasuhiro Takagi
 

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UK, London - Harrods
Courtesy of Adrien Dirand
 

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France, Saint Honoré
Courtesy of Kristen Pelou
 

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China, Sanya
Courtesy of Sun Shi
 

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Korea Concept Store
Courtesy of Kyungsub Shin
 

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Taiwan, Taipei
 

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Cover Photo from Paris, France - 30 Montaigne Courtesy of Kristen Pelou

From Paris to Milan, New York, Dubai, Chengdu, Shanghai, Hongkong, Tokyo… Dior reached many destinations to engulf us with unparalleled festive vibes. Aiming to spread the magic, the French House decorated the facades and interiors of about 60 boutiques and pop-ups with blue and white nuances, sublimated by the Rêve d’Infini motif thought up by Pietro Ruffo. Punctuated by the emblematic compass rose, a profusion of flowers, the Sevillian knot, and the poetic maxim “Spread your wings and dream of infinity“, the decorations come to life to enhance the architecture of these exceptional spaces and send an invitation to venture away.

With the iconic compass rose being mainly the center of attention, Dior pays tribute one more time to the founding couturier in collaboration with the Italian artist who gave it unprecedented proportions to guide visitors and spread a luminous aura like never before.