Through the LVMH initiative “Les Journées Particulières 2022”, FENDI opened the doors of not 1, but 2 of its newest factories. The House celebrated its unique craftsmanship by granting free access to exclusive and unique places usually closed to the public. It chose the FENDI Factory for leather goods in Capannuccia near Florence and the FENDI Factory shoe manufacture in Fermo, Marche for the occasion, in addition to the in-store Fur Atelier and FENDI Privé private Apartment in Palazzo FENDI Flagship Boutique in the heart of Rome.

Visitors had the chance to discover how the environmentally neutral factories shed the light on how important it is for the Roman luxury House to invest and bring up the values of Made in Italy while making craftsmanship attractive for future generations.