Taking part in Paris’ famous Nuit Blanche contemporary art festival, Tiffany & Co. has brought the Tiffany Blue hue to the public in a new way. Through a digital cube reminiscent of Tiffany & Co.’s signature Blue Box, the House was elegantly under the spotlight. Unveiled for the first time on the first of October, this art piece will remain on display till the 20^th of the month, so everyone can enjoy this immersive experience. However, what makes this cube even more special is the fact that it includes the projections of the brand’s “Lose Yourself in Love” campaign in which Beyoncé is wearing marvels from Tiffany & Co.’s jewelry collections.

Check it out in our Photo Gallery before heading there for the real deal!