Benefit Cosmetics continues with its annual global philanthropy program and invites you to take part in it for a good cause. Dedicated to empowering women and girls across its communities to be bold, believe in themselves and reach their full potential, the ongoing “Bold Is Beautiful” program raises money for local charities that support women's empowerment through education, mentorship, economic self-sufficiency and access to wellness. Indeed, giving back is beautiful!

This August 2022, Benefit Middle East will donate ALL of its proceeds from ALL brow wax services taking place in Dubai to Al Jalila Foundation. This way we can all join this movement by booking our Benefit brow wax during this month at any brow bar location in Dubai, UAE. Who said showing your brows some love can’t get any better?