MR PORTER launched a year-long campaign that reflects its remarkable development whether with products, content or services. “Discover MR PORTER” brings between the past and what’s ahead while shedding the light on the core values of the brand under three themes: belonging, identity and exploration. When we talk about belonging it refers to sense of community whether with family, friendship, love, sport, or music. As for the identity theme, it evokes personality and individuality. Lastly, the exploration theme is about championing responsible style and craftsmanship, highlighting the next generation and the future of the planet.   

Through this campaign, the famous men style destination proved once again its commitment to seek connections and share passions with a fashionable twist.