After her appearance in 2021’s Tiffany HardWear campaign, the story picks up where it left off with global House ambassador ROSÉ of BLACKPINK, as the attitude and energy shoot through the roof. Through the lenses of Mario Sorrenti, New York City embraces the vibes the artist spreads while she shines in the latest diamond-intensive designs offered by this collection.

A Tiffany signature since its debut in 2017, the iconic HardWear gauge link motif was revived from a 1971 bracelet belonging to the Tiffany Archive as a tribute to the power and edge of New York. Redefining the collection is the exceptional mix between the rebellious energy of the city’s streets and the elegant expression of a fierce, feminine spirit. Further pushing the boundaries, the new campaign shows ROSÉ pairing existing pavé diamond Tiffany HardWear designs with the new necklace and bracelet launching in July, and featuring striking links of black titanium, 18-carat rose gold and diamonds, as well as the new full pave marvels debuting in November.