Dior held an event in the wilderness to celebrate the authenticity of the Dior Sauvage perfume and delve deeper into its world. At the Pyramids of Giza, Egypt, regional guests experienced the place as a magical escape where they enjoyed an immersive fragrance discovery session, live performances and a Sauvage fire show. All in all, the House celebrated cultures and different lifestyles from around the world through its olfactory marvel, taking advantage of the intentionally chosen location since it embraces the unique diversity that already exists within the Middle East.

Dior Sauvage pays an ode to nature and there’s no better way to discover that than in the middle of nature itself. Fresh and powerful, it will always be known as the perfume of wide-open space!