On the occasion of the International Day of Happiness, FRED invites us to celebrate life with our beloved ones through its “Live the Joy” campaign. The joy of living becomes even better when shared, and with FRED we can capture these loving moments in the form of distinguished pieces of jewelry. From the Force 10 to the Chance Infinie, Pretty Woman and Par Amour, many are the collections and different are the styles that allow you to express yourself freely, spontaneously, and of course, elegantly, while adding a wink of happiness to your life from its smallest to its biggest moments.  

This is no ordinary campaign, but rather a call to all modern women to smile at life and adopt FRED’s joyful frame of mind: Live the Joy today, tomorrow and forever.