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Sharing is a pleasure, especially when Boucheron takes it as the essence of its new regional campaign. Following its ‘Legacies’ and ‘Rock, Paper, Scissors’ campaigns in 2019 and 2020, the French High Jewelry Maison addresses the Middle East with ‘Share More’, a story told in three-part series inviting the viewers to share the emotions and experiences of a group of women bound by sisterhood.
The first part of the campaign captures six ladies embodying the spirit of family and empathy that the Maison holds dear, gathered in a moment of friendship and looking as stylish as ever in Boucheron’s iconic Quatre Classique Edition marvels. Playfulness takes center stage in the second story as the six women, sitting by the pool, play with the way they wear their Quatre Blue and White Edition jewels, while the colors charmingly reflect on the water. As for the final part of the campaign, a time of change is the theme. At a crossroad of introspection in the heart of the desert, the new Serpent Bohème Solarité collection is unveiled.
From the 15th until the 30th of March, the campaign will be mirrored in boutiques and its colors will cast their charm on windows showcasing the Maison’s iconic collections. This is not all, as a pop up at Kuwait’s 360 Mall will celebrate this campaign through an exclusive café and gaming space to further immerse the visitors in the Share More concept.
Also honoring the value of sharing is a partnership between Boucheron and Al Ghadeer UAE crafts – an organization linked to the Emirates Red Crescent with a mission to empower underprivileged women through sustainable crafts, that consists of designing exclusive sets of ceramic plates that will be offered to clients and guests to keep their jewelry in. Furthermore, the Maison will make a donation to the Emirates Red Crescent in order to provide meals for those in need.
