In honor of the Holy Month of Ramadan, Net-a-Porter is launching its most expansive curation of Middle Eastern brands to date powered by new localization capabilities. Seventh of its kind, this Ramadan campaign was shot in the winding alleyways of Al Fahidi Historical District, known as Al Bastakiya in Dubai, UAE, in the most creative way that brings out the pieces’ charm. Vivid hues, dramatic silhouettes and Arabesque features pay tribute to Ramadan festivities, engulfing us in spring and summer’s lively vibes as an offering of a unique and fresh take on the new season’s trends in demure dressing.    

From prestigious regional ready-to-wear brands like Reem Acra and Taller Marmo to homeware brands such as Nimerology, as well as fine jewelry brands such as Ananya, every detail has been thought of. Check out Net-a-Porter  to get fashionably ready for Ramadan ever-so easily through its newly enhanced platform that offers customers personalized merchandising and a dual language search in their respective local currency.