Aiming to support local businesses and entrepreneurs and shed the light on regional talents, THAT Concept Store and SAWA – two renown fashion and lifestyle destinations – will hold an event from 17 to 20 March 2022 in the store. We’re talking about more than 60 brands related to fashion, fine jewelry, beauty, food and many other divisions, all homegrown in the Middle East covering the truly diverse pre-Ramadan Second Edition from SAWA. However, a memorable shopping experience isn’t the only thing we’re getting from this remarkable collaboration, as talks and workshops focused on retail entrepreneurship and supporting the growth of small businesses will also be held.

In order to offer the brands exhibiting during the fair another opportunity to shine brighter, THAT Concept Store will commit to buying the collections of the best 5 in fashion or lifestyle and keep retailing them for the rest of 2022. In short, with a collaboration including THAT and SAWA the possibilities are endless!