Enter Prada’s colorful, dynamic, contemporary and energetic world through the doors of its new Prada Glow pop-up that landed in Dubai, where a dedicated collection is displayed. The place’s charming aura is all about encounters and celebrations that highlight the House’s aesthetic codes manifested through essential lines, embellishment and purism. It all comes to life in an animated space with sophisticated projections and chromatic lighting effects that focus on every element so we can delve into the beauty of garments that merge the archetypes of day and evening.

From the tuxedo’s satin stripe that lends itself to functional designs, to the sequins, set crystals, studs and metallic looks, we get to explore the perfect encounter between the menswear brought to the women’s wardrobe and the high fashion blended with sportwear like never before. Well, these are nothing but a sample of all the amazingness found at this charming pop-up.