All Photos Are Courtesy of Gucci by Joshua Woods

In celebration of a hundred years of Gucci, the House is shedding the light on a dear relationship it has always cherished between fashion and music. Everyone can build their own identity when it comes to Gucci, and of course it will be done with an unparalleled style especially with the launch of the Gucci 100 Collection and Advertising Campaign.

In a parallel universe where Gucci’s craftsmanship reigns supreme, ready-to-wear and accessories feature the Gucci 100 logo or are adorned with verses from songs Alessandro Michele chose among the countless tracks that mention the brand. The result? Remarkable designs for you to steal the lights in!   

Now, enough with the intros. Watch the campaign video and let it carry you to the beautiful Gucci world, where colors and creativity revive some of the best feelings in you! 

Campaign credits:
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Joshua Woods
Make up: Diane Kendal
Hair: Paul Hanlon