With the ongoing logomania trend at full speed, we discover one of the latest chapters of the HUGO Icons story for this season. Free-spirited and in constant evolution, the fashion brand presents a selection of maximalist styles for all genders. We’re talking about bold graphic treatments, a new “echo” logo, handwritten motifs in HUGO red, and a lot more through which the brand’s iconic manifesto is reflected.

So, get ready to add some hoodies, signature denim fits, rubberized high-top sneakers, statement caps and reflective backpacks to your wardrobe that you can get online or from HUGO Stores worldwide to enter the Fall and Winter of 2021-2022 with an unprecedented style.