All Photos Courtesy of Tyler Mitchell

Creative director Jonathan Anderson at Loewe gave the House a free-spirited cultural aura with an eclectic identity. This time, as he revives the House’s connections with the worlds of art, craft, popular culture and nature, the 8 fragrance families at Loewe got a new attire. However, these olfactory marvels will be distinguished by their charming colors that form a rainbow thanks to their variety.

Through the lens of photographer and filmmaker Tyler Mitchell – a longstanding Loewe collaborator – the new amazing bottle was captured side by side with nine new faces with different personalities and spontaneous attitudes.