Cover Photo Courtesy of Hafsa Qasem 

Video Credit: Rui The Digital Warehouse 

For the past year, we’ve resorted to online shopping more than ever. However, when it comes to fashion, we find ourselves scrolling endlessly and handling different filters to get the options narrowed down to the ones that reflect our style the most. Feels overwhelming, isn’t it? That’s what young Bahraini entrepreneur Yara AlDhaen thought and therefore decided to found one of the best fashion applications ever: SEPT.

When using the app, you can swipe “ME” or “NOT ME” on the products, thus you build your own feed with the results, among other algorithms that help you highlight your shopping preferences. This personalized experience aims to let you do things differently, as it redefines inclusivity as being one’s true self.  

Inspired by her desire to help women have ownership of their fashion choices, Yara AlDhaen’s application sets a clear core value: women empowerment. Get the SEPT app and enjoy a fashion journey that speaks to you as much as Spotify and Netflix do in terms of music and films!

The amazing people who contributed in the making of this first Arab fashion technology that was launched in the Arab world instead of being a mere adaptation of a western platform are:

- Graphic Designer Maya Khoder 

- Architect and Content Creator Amar Sibai 

- Stylist Norah AlEisa  

- Architect Noor Al Hazeem 

- Founder Yara AlDhaen