Boutique 1 has announced the opening of their first store at Yas Mall in the Emirati capital, Abu Dhabi. The fourth in a series of stores opened in Dubai, London and Lebanon, the boutique is located in the mall’s ground floor and is a part of the luxury department.

Designed in partnership with renowned architects such as Patricia Urquiola and Christophe Delcourt, the décor uses warm materials and features limestone flooring and elements in oak wood. With touches of cement and black metal, the décor highlights the pieces on display in a refreshing contemporary atmosphere.

In addition, five of the renowned brands in the world of fashion have joined forces with Boutique 1. Victoria Beckham, Missoni, Isabel Marant, Alaïa and Elie Saab’s creations will be showcased in a shop in shop structure, which makes for an innovative concept available for the first time in Abu Dhabi.

"We have assembled a mix of the most desirable luxury fashion brands as we have done in our other stores and we will offer our own carefully curated assortment. This, coupled with Boutique 1's renowned service, will ensure the success of this store,” said Lena Jabbour Matta, co-founder and co-CEO of Boutique 1 Group. 

Mirella Haddad